The Baja TT Cuenca is much more than a sporting competition. The rally has become a benchmark event that directly contributes to the promotion of the territory, economic revitalization, and the external projection of the province of Cuenca.

An event that boosts the local economy

The organization of the event involves the collaboration of more than twenty municipalities, whose roads and tracks are part of the competition route.

During the event days, the province receives sports teams, technicians, media, sponsors, and numerous fans, generating significant activity in sectors such as:

• Hospitality
• Catering
• Local commerce
• Tourism services
  

A showcase for the province of Cuenca

The rally also allows showcasing some of the most representative landscapes of the province to the outside world, especially those of the Serranía and Alcarria conquense, a natural environment of great value that becomes the perfect setting for a rally raid competition.

Images of the event contribute to projecting the identity and attractiveness of the province both nationally and internationally.

International projection

With the inclusion of the event in the 2026 European baja calendar, the Baja TT Cuenca takes a new step in its growth, increasing its international projection and reinforcing Cuenca's role as one of the great off-road scenarios in Europe.

Sport, territory, and development

In this way, the Baja TT Cuenca is consolidated as an event that combines sport, territorial promotion, and local development, contributing to positioning the province of Cuenca as an attractive destination for sport, nature, and active tourism.